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This site states the following, "For the first time, Kings new range incorporates a new European look to its 800 series lead product." Our analyzers noticed that the web page said " Under the handsome shoe upper is a brand new toecap design which accommodates all 5 toes of the wearer - without squashing them! KINGS molded contoured PU full foam insoles come standard with the new range." The Website also stated " These features together with a brand new sporty sole design combine to provide unrivalled good looks, safety and COMFORT. Black grain leather laced shoe Single density PU outsole. This range is made ." The website's header had shop as the most important keyword. It was followed by prestashop which isn't as highly ranked as shop.